More than a Logo...

GOATED was born in a void.

A void where the high-octane devotion of India's F1 fans was met with nothing but generic merch and uninspired designs. We, the fans who live for the scream of a V6, who analyze telemetry like scripture, and who wake at 3 AM for a race on the other side of the world, were left with no uniform. We had the passion, but not the apparel to match its intensity. That's the void we're here to fill.

We don't just print logos. We craft premium streetwear inspired by the soul of motorsport. Our designs are a nod to the chicanes, the checkered flags, and the legends who dared to push the limits. We're obsessed with quality, from the weight of our fabric to the detail in our graphics to give you premium gear at a price that makes sense.

This isn't just merchandise. It's a statement. For the fans who understand the art of a perfect apex and who carry that champion's ambition into their own lives.

Welcome to GOATED. It's who you are.


Mission Statement:

GOATED's mission is to empower the Indian Formula 1 community by creating premium, thoughtfully designed streetwear that reflects their immense passion and dedication. We fill the void left by generic merchandise with apparel that is authentic, stylish, and built on a foundation of quality.

We believe that the 'Greatest Of All Time' mentality isn't just for the champions on the podium; it's a spirit of ambition that lives within every person. Our brand is a tribute to that inner drive.

Core Brand Values:

1. Ambition: The relentless pursuit of greatness, on and off the track.

2. Passion: We are fueled by the same raw, unfiltered love for the sport as our customers.

3. Quality: An uncompromising commitment to premium craftsmanship. No shortcuts.

4. Community: Built for the 3 AM club. A tribe connected by adrenaline and respect.

5. Authenticity: Real gear for real fans. We celebrate the culture, not just the logos.